After reading this chapter, you should have a good understanding of the following learning objectives:
LO 3.1 | The benefits and limitations of SWOT analysis in conducting an internal analysis of the firm. |
LO 3.2 | The primary and support activities of a firm's value chain. |
LO 3.3 | How value-chain analysis can help managers create value by investigating relationships among activities within the firm and between the firm and its customers and suppliers. |
LO 3.4 | The resource-based view of the firm and the different types of tangible and intangible resources, as well as organizational capabilities. |
LO 3.5 | The four criteria that a firm's resources must possess to maintain a sustainable advantage and how value created can be appropriated by employees and managers. |
LO 3.6 | The usefulness of financial ratio analysis, its inherent limitations, and how to make meaningful comparisons of performance across firms. |
LO 3.7 | The value of the "balanced scorecard" in recognizing how the interests of a variety of stakeholders can be interrelated. |