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Strategic Management: Creating Competitive Advantages


After reading this chapter, you should have a good understanding of the following learning objectives:

LO 1.1

The definition of strategic management and its four key attributes.

LO 1.2

The strategic management process and its three interrelated and principal activities.

LO 1.3

The vital role of corporate governance and stakeholder management, as well as how "symbiosis" can be achieved among an organization's stakeholders.

LO 1.4

The importance of social responsibility, including environmental sustainability, and how it can enhance a corporation's innovation strategy.

LO 1.5

The need for greater empowerment throughout the organization.

LO 1.6

How an awareness of a hierarchy of strategic goals can help an organization achieve coherence in its strategic direction.











Dess Strategic Management GEOnline Learning Center

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