Gregory G. Dess,
University of Texas at Dallas G. T. Lumpkin,
Syracuse University Alan B. Eisner,
Pace University Gerry McNamara,
Michigan State University
ISBN: 0027161092 Copyright year: 2014
Case Listing
Robin Hood
Edward Marshall Boehm, Inc.
American International Group and the Bonus Fiasco
Pixar
The Casino Industry
Apple Inc.: Still Taking a Bite Out of the Competition?
Weight Watchers International Inc.
Jamba Juice
Ann Taylor
Heineken
QVC
World Wrestling Entertainment
eBay
Microfinance
McDonalds
The Movie Exhibition Industry 2013
Is Dippin Dots Frozen Out
Johnson & Johnson
Zynga
The Boston Beer Company
Southwest Airlines
JetBlue Airlines: Getting Over the Blues?
Beiersdorf AG: Expanding Niveas Global Reach
Louis Vuitton
Nintendos WiiU
Backers Beware: Kickstarter Is Not A Store
Samsung Electronics
The Windsurfing Industry
Procter & Gamble
FreshDirect: Is It Really Fresh?
General Motors
Is One Ford Really Working?
Campbell: Is the Soup Still Simmering?
United Way Worldwide
Keuring: Convenience, Choice, and Competitive Brands