Site MapHelpFeedbackManaging Innovation and Fostering Corporate Entrepreneurship
Managing Innovation and Fostering Corporate Entrepreneurship


After reading this chapter, you should have a good understanding of the following learning objectives:

LO 12.1

The importance of implementing strategies and practices that foster innovation.

LO 12.2

The challenges and pitfalls of managing corporate innovation processes.

LO 12.3

How corporations use new venture teams, business incubators, and product champions to create an internal environment and culture that promote entrepreneurial development.

LO 12.4

How corporate entrepreneurship achieves both financial goals and strategic goals.

LO 12.5

The benefits and potential drawbacks of real options analysis in making resource deployment decisions in corporate entrepreneurship contexts.

LO 12.6

How an entrepreneurial orientation can enhance a firm's efforts to develop promising corporate venture initiatives.











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