Gregory G. Dess,
University of Texas at Dallas G. T. Lumpkin,
Syracuse University Alan B. Eisner,
Pace University Gerry McNamara,
Michigan State University
Strategic Management: Creating Competitive Advantages, Seventh Edition, by the prestigious authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability, businesses’ use of blogs and social networking sites, and more. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.
The student resources to accompany Strategic Management: Creating Competitive Advantages are now fully integrated with our Connect platform. If you received a code when you purchased your copy of the book, you can access this site now. If not, you can purchase access via the platform.
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However, if your instructor is not prescribing Connect as part of your course, you can still access a full range of student support resources via our Self Study platform at http://connect.mcgraw-hill.com/selfstudy/. The chapter specific content will help you assess your knowledge at a sub-chapter level and will recommend readings, supplementary study materials and additional practice work where you need it most.
Strategic Management: Creating Competitive Advantages, Seventh Edition, by the prestigious authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability, businesses’ use of blogs and social networking sites, and more. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.
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